Category: Technical SEO & Analytics

You cannot really “optimize crawl budget” in the way most SEO threads claim, but you can influence how often and how deeply Google cares to look at your..

You can rank with duplicate content, but it is not a “penalty vs no penalty” story; it is a “who wins the canonical spot” story. Google usually keeps..

FAQ schema used to boost click-through rates by adding extra questions in search, but today it has almost no visible impact for most sites. Google only shows FAQ..

Google’s March core update is big, but not the apocalypse people first made it out to be. Third-party tools misread parts of the update, which led to wild..

Schema helps search engines show rich features and understand entities, but it does not magically boost rankings or LLM citations on its own. Large language models mostly treat..

Key takeaways “Crawled, currently not indexed” in Google Search Console means Google saw your page, read it, and then chose not to store it in the index. Most..

XML sitemaps help big, complex sites stay organized, but they do not fix weak content or weak authority. If Google is already crawling your pages, a sitemap will..

Google is not shadow banning crypto, but it is being ruthless with big sites that rent out their authority to content that has nothing to do with why..

You can use Google Search Console plus a simple regex trick to split branded and non branded traffic in a way that is far more honest than most..

Google Search is sending much less traffic to news sites than it did a couple of years ago, while Google Discover and other feeds now drive the bulk..