UTM Link Builder
Track your marketing like a pro. Add parameters to your URLs so Google Analytics knows exactly where your traffic is coming from.
Stop “Direct / None” Traffic
One of the biggest problems in analytics is seeing a huge spike in “Direct” traffic. It usually means you didn’t tag your links.
When you share a link in an email, on social media, or in a QR code without tags, Google often loses the referrer data.
This UTM Builder creates specific tracking codes (“Urchin Tracking Module”) that force Google Analytics to categorize your traffic correctly, proving exactly which campaign drove the sale.
The 5 Standard Tags
- Source (Required): Where the traffic is coming from (e.g.,
facebook,newsletter,google). - Medium (Required): How the traffic is arriving (e.g.,
cpc,email,social,referral). - Campaign (Required): Why they are coming (e.g.,
summer_sale,black_friday). - Content: Differentiate links in the same ad (e.g.,
logo_linkvscta_button). - Term: Used for paid keywords (e.g.,
running+shoes).
3 Rules for Clean Data
UTMs are case-sensitive. Email and email will show up as two different rows in Analytics. Always use lowercase.
NEVER use UTMs on links that go from one page of your site to another (e.g., Homepage -> Product). This starts a new session and breaks attribution. Only use for external links.
Measure What Matters
Data integrity is the foundation of growth. We help businesses set up advanced Google Analytics 4 (GA4) tracking to visualize the full customer journey.
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