International Site Structure Calculator
ccTLD, Subdomain, or Subdirectory? The wrong choice can cost you millions in lost authority. Find the best architecture for your business model.
site.com/fr/
site.fr
fr.site.com
The Billion Dollar Decision
When expanding globally, your URL structure is the foundation of your house. If you build it wrong, you spend years fixing it.
Should you buy amazon.fr (ccTLD) or build apple.com/fr/ (Subdirectory)?
This International Site Structure Calculator analyzes your resources, authority, and goals to recommend the architecture that balances SEO performance with operational reality.
Comparing the 3 Giants
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Subdirectories (site.com/fr/):
The Efficiency King. Every backlink to your main domain helps your French folder rank. Best for 90% of businesses. -
ccTLDs (site.fr):
The Local Hero. Users trust local domains. Google gives them a massive ranking boost in that specific country. BUT, they start with zero authority. You must build links from scratch for every single country. -
Subdomains (fr.site.com):
The Middle Ground. Useful if your French team uses Shopify and your US team uses WordPress. Google treats subdomains somewhat like separate sites, so link equity is diluted.
The “Server Location” Myth
In the past, you needed to host your German site on a server in Germany for SEO. With CDNs (Content Delivery Networks) like Cloudflare, this is no longer a major ranking factor.
What matters now is Hreflang (telling Google which page is for whom) and Search Console Targeting.
Conquer New Markets
Going global requires more than just translation. We architect international SEO strategies that scale without breaking your budget.
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