Author Expertise Coverage Calculator
Google demands E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Score your authors to see if they pass the “Quality Rater” test.
Who Is Writing Your Content?
In the age of AI, Google is doubling down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
If you write about medical, financial, or legal topics (YMYL - Your Money Your Life), Google demands proof that the author is qualified. A generic "Admin" user won't cut it anymore.
This Author Expertise Calculator audits your author profiles to ensure they send the right trust signals to Google's algorithms.
The 3 Pillars of Author Authority
- 1. The Bio Page: Every author needs a dedicated URL (e.g.,
/author/jane-doe/). It should list credentials, awards, and link to their LinkedIn or Twitter. - 2. The Knowledge Graph: Is the author a recognized entity? If you search their name, does a Knowledge Panel appear? If not, use Schema Markup to help Google connect the dots.
- 3. Off-Site Validation: You can't just say you're an expert. You need other experts to agree. Guest posts on industry journals serve as "Votes of Confidence" for the author's expertise.
How to Implement Person Schema
Use JSON-LD structured data to explicitly tell Google about your author.
"@context": "https://schema.org",
"@type": "Person",
"name": "Jane Doe",
"jobTitle": "Cardiologist",
"sameAs": [
"https://www.linkedin.com/in/janedoe",
"https://twitter.com/janedoe"
]
}
Build a Brand Google Trusts
We help brands build E-E-A-T moats. From entity optimization to digital PR for authors, we make sure your content is recognized as expert-led.
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