Checking the SEO keywords of a website is essential for understanding how the site is likely to be discovered through search engines, as well as for identifying opportunities for improvement. To perform this task, you can use a variety of tools and methods such as Google Analytics, Google Search Console, SEO software, and manual page-by-page analysis.

Understanding SEO Keyword Importance

Before we dive into the various methods of checking SEO keywords, it’s important to understand why keywords are so crucial for your website. Keywords are the bridge between what people are searching for and the content you are providing to fill that need. Your goal in SEO is to rank well in the search engine results pages (SERPs) for keywords that are relevant to your audience and your business.

Using Google Analytics

Setting Up and Navigating Google Analytics

Google Analytics is a free tool that monitors how users interact with your website and can help in identifying the keywords they use to find your content.

  1. Sign in to your Google Analytics account.
  2. Go to the ‘Acquisition’ section.
  3. Navigate to ‘Overview’ or ‘Campaigns’ > ‘Organic Keywords’.

This will show you a list of keywords that have brought traffic to your website, although you might notice a high volume of ‘(not provided)’ keywords due to privacy settings.

Using Google Analytics for Keyword Insights

You can further analyze user behavior by looking at the:

  • Bounce rate.
  • Pages per session.
  • Average session duration.

Higher engagement on pages from certain keywords can indicate a good keyword-topic match.

Exploring Google Search Console

Google Search Console provides more detailed insights on how your website performs in Google Search results.

Getting Started with Search Console

  1. Log into Google Search Console.
  2. Select ‘Performance’ on the dashboard.
  3. Review the ‘Queries’ report for keywords.

Here, not only will you see what searches bring users to your site but also your website’s average position for those searches.

Applying Filters and Comparing Data

Within Google Search Console, you can apply various filters such as:

  • Date ranges.
  • Page URLs.
  • Countries.
  • Device (mobile, desktop, tablet).

Comparing data over different periods can reveal trends and keyword performance over time.

Utilizing SEO Software and Tools

A plethora of SEO tools like SEMrush, Ahrefs, or Moz can provide comprehensive analyses of your keyword performance.

Conducting Keyword Research

These tools allow you to enter your website’s URL and provide a detailed report including:

  • Ranking for specific keywords.
  • Search volumes and difficulty.
  • Related keywords you’re not yet targeting.
  • Competitor keyword strategies.

They can also offer recommendations for other potential keywords to target.

Monitoring Keyword Positions

With SEO tools, you can track your keyword rankings over time to see how your optimization efforts are affecting your SERPs position.

Manual Page-By-Page Analysis

For granular control, you might want to manually check your content for keyword optimization.

Reviewing On-Page Elements

A thorough manual check will include an examination of:

  • Title tags.
  • Meta descriptions.
  • Headers (H1s, H2s, etc.).
  • First paragraph of your content.
  • URL structure.
  • Alt-text in images.
  • Throughout the content’s body where appropriate.

These elements should contain the target keywords for each page.

Assessing Content Relevance and Quality

It’s not just about having keywords present; the content should also be relevant, valuable, and of high quality to ensure the best possible user experience and adherence to SEO best practices.

Competitor Keyword Analysis

Identifying Competitor Keywords

Understanding which keywords your competitors are targeting can be extremely helpful.

  1. Use SEO tools to analyze competitor websites.
  2. Identify the keywords they rank for.
  3. Compare those to your own keyword strategy.

This can highlight gaps in your content and reveal opportunities to outmaneuver your competition.

Learning from Competitor Performance

Analyzing which keywords are working for competitors can provide insights into industry trends and effective keyword targeting techniques.

Keyword Trends and Topics Research

Using Google Trends

Google Trends is useful for understanding the popularity of search queries over time. This can be valuable for identifying seasonal trends or new emerging keywords.

Exploring Topic Clusters

Instead of focusing solely on individual keywords, it’s important to develop a broader strategy that encompasses related topics and terms. This approach, known as topic clusters, ensures a more comprehensive coverage of subject matter, which can be beneficial for SEO.

Continuous Monitoring and Optimization

SEO is not a set-it-and-forget-it task. Continuously monitoring keyword performance and making adjustments as necessary is key to maintaining and improving your rankings.

Adapting to Search Algorithm Updates

Search engines frequently update their algorithms, which can impact keyword rankings. Stay informed on these changes and be prepared to tweak your strategy accordingly.

Improving Content and User Experience

Analyzing user metrics, such as bounce rate and session duration in relation to keyword entry pages, can provide insights on where to improve content or the overall user experience.

Finishing Thoughts

Checking your website’s SEO keywords is a multifaceted process that involves analytics, manual reviews, competitive intelligence, and trends analysis. Utilizing the processes and tools mentioned will not only help you understand how visitors are finding your site but will also provide strategic insights to enhance your SEO efforts. Remember, keyword analysis is an ongoing process that is central to the success of your SEO strategy and, ultimately, to connecting with your desired audience in the vast ocean of the web.

Frequently Asked Questions

How can I identify the SEO keywords used on a website?

To identify the SEO keywords a website is using, you can start by examining the content within the page, including the headings, titles, meta descriptions, and body content. Keywords often appear in these areas to help search engines understand the topics covered by the website. Additionally, tools like Google Analytics, Ahrefs, SEMrush, or Moz can help identify keywords by providing in-depth analyses of on-page SEO elements and tracking which keywords are bringing traffic to the site.

What are some free tools I can use to check a website’s SEO keywords?

Several free tools can help you check the SEO keywords of a website, including Google Analytics for tracking your website’s keywords, Ubersuggest, and the MozBar. Additionally, browser extensions like Keywords Everywhere can provide insights into the keywords used on various web pages directly from the search engine results pages (SERPs).

Are there any browser extensions specifically for checking SEO keywords?

Yes, there are browser extensions designed to help you check SEO keywords. Examples include the MozBar, which provides SEO insights on websites as you browse, and the SEOquake extension, which gives you a quick overview of a site’s SEO metrics, including keyword density and other important SEO parameters.

Can I find out the keyword density on a website pages?

Yes, the keyword density of a web page refers to the frequency at which a specific keyword appears in the content, usually expressed as a percentage of the overall word count. Tools like SEOquake, Yoast SEO plugin (for WordPress sites), and various online keyword density calculators can analyze a page’s content and give you an idea of the keyword density for particular terms.

Is it possible to see the specific keywords that competitors are targeting?

It is possible to get an idea of the keywords your competitors are targeting using SEO analysis tools like Ahrefs, SEMrush, and SpyFu. These tools allow you to enter a competitor’s URL and examine their keyword strategy, including the terms they rank for, the position in SERPs, and how much traffic those terms may bring them.

How does understanding a website’s SEO keywords benefit me?

Understanding the SEO keywords of a website can benefit you in multiple ways. If you are a website owner or marketer, this knowledge can help you assess your content strategy effectiveness, identify potential areas for improvement, and tailor your efforts to rank better in search engines. Knowing the keywords can also provide insights into your audience’s search behavior and enable you to optimize your site for the most relevant and beneficial keywords.

What is the difference between short-tail and long-tail SEO keywords?

Short-tail keywords, sometimes known as “head” keywords, are broad, general terms often consisting of one to two words. These terms typically have high search volumes but also face high competition and might not convert as well as more specific terms. In contrast, long-tail keywords usually consist of three or more words. They are more specific, have lower search volumes, but typically result in higher conversion rates since they more closely match the searcher’s intent.


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Joe Fares

Founder of UltraSEOSolutions and a Digital Marketing Consultant, a great advocate of educating beginners on the competency of SEO, and helping small businesses dominate their niche. Joe is known for public speaking on SEO and online entrepreneurship, and has been awarded by Payoneer in 2017/2018, for being the most successful entrepreneur in the MENA region.